Build More Trust Into Your Website
Creating useful content is important—but visitors and search engines also need signals that help them understand who created that content and why it can be trusted.
The Success Brews Google E-E-A-T Checklist for Small Businesses provides a simple way to review some of the credibility and trust signals across your website.
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. This free checklist helps you identify practical areas of your website that may strengthen how clearly you demonstrate those qualities.
Whether you're building a new website or improving an established one, use this checklist as a quick website credibility audit and starting point for future improvements.
What's Included
✓ Review your About page
✓ Add clear author information
✓ Look for opportunities to demonstrate first-hand experience
✓ Review customer testimonials and reviews
✓ Evaluate the usefulness and accuracy of existing content
✓ Keep important website information current
✓ Review your contact and business information
✓ Identify opportunities to earn relevant mentions and backlinks
✓ Strengthen transparency and trust signals
Who It's For
- Small business owners
- Entrepreneurs
- Bloggers and content creators
- Freelancers
- Consultants
- Service-based businesses
- Website owners improving their SEO
- Anyone working to strengthen website credibility
Product Details
Format: Printable PDF
Skill Level: Beginner
License: Personal use
Delivery: Instant digital download
Price: Free
Add the page count and paper size once we look at/rebuild the actual PDF—I wouldn't invent those.
Why You'll Love It
SEO isn't only about keywords.
A strong website should also make it easy for people to understand who you are, what experience you bring to the subject, where your information comes from, and whether your business and content can be trusted.
This checklist turns those ideas into practical items you can review without needing to be an SEO professional.
Use it as a quick audit, check off what your website already does well, and identify areas you may want to strengthen next.
Download your free Google E-E-A-T Checklist and start building a more credible, trustworthy website.
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